On the last Wednesday before Christmas, I spent the evening discussing 2018 growth trends with some super smart folk over at Academy Xi.
Joining me on stage was Onur from the disruptive banking startup WildCard, Xingyi the International Growth Lead at newly anointed unicorn, Canva and Academy Xi’s very own Head of Growth, David Quan.
There was a stellar turn-out, with everyone looking to get a jump start on some inspiration for driving sustainable growth in 2018.
Discussion points included voice search & mobile first SEO, influencer marketing, chat bots and the continued importance of video.
Whilst video marketing is nothing new, it’s notable how important it’s becoming at all stages of the funnel.
With mobile video advertising expected to grow by a whopping 49% in 2018 and the increased importance of video in SEO, it’s worth diving into the topic first-up and highlighting some of the most relevant tools from Recomazing.