Gone with the meter: ingogo introduces fixed fares and revolutionises taxi booking
Read time: 2.5 mins
The transport industry is one of the most disrupted sectors as Uber continues to offer a more competitive service than Taxis. In an attempt to stay relevant, Ingogo is shaking things up by offering customers fixed fare bookings. This is a good example of a business innovating to provide customers a service solution based on insights around what they don’t currently like and, ultimately raising the bar when it comes to the user experience.
Ad-blockers ‘must face consequences’ from publishers, insists UK media executive
Read time: 3.5 mins
The battle of ad-blocking has heightened this week as UK media exec, Piers North, argues consumers should be warned their refusal to watch adverts risks damaging businesses. However his comments became quite OTT when he explained, ‘Consumers must understand there are consequences for their actions – just as there is for stealing a car.’ I mean really, that’s taking things a little too far don’t you think?
How Suncorp plans to reduce churn with its connected customer strategy
Read time: 6 mins
Suncorp is on a mission to reduce its churn rate and hold onto some of the 125,000 members it loses each month. ‘One Suncorp’ is a new business model which aims to boost customer engagement by connecting its five platforms under a single umbrella. By capitalising on unmet market needs, Suncorp feels confident the new strategy is sure to increase customer engagement.
